Brand Identity, Packaging, and Illustrations
Clay Cup Tea company is focused on simple, high-quality, organic, ingredients made from sustainable and eco-friendly packaging and fair-trade operations. The company was inspired by the Chaiwalas in Mumbai who sell their masala chai in simple clay cups made by local entrepreneurs. After the tea is consumed, the cup is tossed back onto the ground where it gets soaked back into the ecosystem. Clay Cup is built on that same principal of simplicity and earthiness.
